bella-homes - pdcwhg



Bella Homes branding & identity creation

Bella Homes is an award winning Northland-based, business specialising in designing and building beautiful, unique homes. Bella Homes is owned by husband and wife team Simon and Margie Crawford who are passionate about designing and building quality homes that exceed clients expectations.


Visual Identity, 
Design for Vehicle Signwriting 

The Challenge

We were asked by owners Simon and Margie to refresh and modernise Bella Homes visual identity. Bellla Homes produce custom, high quality, stylish homes and the visual identity of their brand needed to better reflect the bespoke offering.

It was important that we retained the leaf in the logo as well as the green and chocolate brown colour palate because these elements tie into the sustainability aspect of the offering. They also help to differentiate the brand in the market place.

The Result

The font we used in the logo is a strong, stylized font that we have altered so that it is unique to the brand. We angled the top of the B, the H and leaf so that it is reminiscent of a roof line. We also added a leaf texture into the leaf to help pick up on the sustainable aspect of their homes.

We worked closely with the client to develop a large billboard type sign which is image rich showcasing aspects of homes created by Bella as well as emotive textures such as rustic wood and stone. This visually reinforces the brands positioning as a producer of prestigious high end homes.We then carried this visual concept across other aspects of the brand identity such as a magazine advert, presentation folders and business cards.
We also developed smaller signs to be placed at house sites. Each sign has a different wood texture to again tie back into the bespoke nature of their offering.