We came up with 3 possible naming options, 4 quite different logo styles and applied several tag lines and other messaging to each logo concept. We then tested this and other aspects of the brand out with the target market. The results from this helped us to ascertain exactly how the brand needed to be positioned to win hearts and gain a loyal customer base.
“Wholy Moo” was the preferred name. The name is playful and makes people smile. The word Wholy is a play on words with its
double meaning; The first in the sense of being pure. The second is around the milk being a whole food. The winning tag line was “Straight from the cow direct to you” and other key messaging favoured was “100% unmodified unpasteurised honest to goodness milk”.
We developed a short story to help create a feel good factor associated with brand and build further on the loyalty. Work also included logo creation, copy writing and establishing a unique look and feel for the brand through careful font selection, colour schemes and imagery. We then applied this to print media and digital media.