Their old visual identity and website didn’t suit their needs, Blast Away Guys wanted to do something to really differentiate themselves in the marketplace.
We recreated their new logo and visual identity with colours and textures that are an interpretation of water. It was important that the look of actual water was not achieved as their competition was already doing. The colours within the new design are bright, unique and really help the brand stand out in digital, print and environmental spaces.
Once the new look was established we then rolled it out across the rest of the brands touch points starting with creating a new website and assisting with Facebook marketing campaigns. We came up with new concepts for all of the vehicle signage, corflute signage and print materials.
The end result is the brand has a feel good factor associated with it, creates an impact and is memorable. The customer is really happy, they are getting amazing feedback, and most importantly the new look has helped set them up to achieve their future goals.