Jan 19, 2021

The importance of having a website

These days consumers look online before buying – in fact 88%of consumers research a product or service provider before they make a purchase*. This consumer trend alone shows the importance of your business having a website.

A website is becoming the new store front, to capture potential customer’s attention you need to have a professional website to attract and inform those buyers. If you don't have one, you could be falling behind your online competition.

Below are 5 more great reasons why a website is important for your business:

1.       Builds Credibility

In today’s market place having a website is extremely important as it shows the consumer exactly what you are about. Showcasing your products/services and telling customers about your brand helps build trust with the consumer. It is the first point of contact in building a relationship.

The content you create and share on your website helps show consumers that you are an expert in your industry and a reputable business. Providing valuable and educational content on your website can build stronger relationships and increase conversions.

2.       Makes your business discoverable 24/7  

Your website provides customers with a place to learn about your services and products 24/7 and if you are selling online it allows them to purchase any time of the day or night. Once your physical store is closed for the day, your website is working to bring in more customers without you having to do a thing.

3.       Consumer Insights

Tools like Google Analytics can help your business identify who your typical customer is, what search terms they are using, times they are shopping and so much more. The amount of data you can collect from watching the customer behaviours on your website can help you better understand your customer and their buying habits.

4.       Advertising

Google Adwords and Facebook Advertising gives you the power to reach customers and direct them to your website. SEO and digital advertising is an awesome way to create brand awareness and get in front of potential customers. Be the first business that a potential new customer see’s when they are specifically looking for a particular brand or product related to your business.  

5.       Provide online customer service

A website is a great way to handle your customer service – offering a page on your site where FAQs (Frequently Asked Questions) are available can save time and customer service costs. Also having a chat bot can increase customer engagement by automatically offering tips and offers as well as helping the customer find what they are looking for.

No website means losing business – by now it should be clear if you don’t have a website you are missing opportunities to inform and sell.Although it must be noted if you have a bad website it is better to have no website.

Professional web design should include:

·        Attractive Design

·        Simple Navigation

·        Call to actions for easy conversions

·        Helpful content

·        Search engine optimisation

·        Fast site load times

Check out websites we have created here or call us for a chat

 

*stats from eCommerceFoundation

by 
Jess Stanley

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