Apr 1, 2021

Video content & why your business needs it!

It’s pretty obvious — we all love videos.

They are easy to digest and provide a break from the abundance of text based information we come across online.

They also help us unwind and provide a good distraction from everything, especially during a global pandemic.

Now more than ever, video content and the information they provide is so important for businesses. With 1 billion hours of You Tube content being watched, it’s undeniable that consumers want more videos.

Below are 6 reasons why your business needs to consider video content:

 1.       Increase customer engagement

Text and images on a well laid out website are great but videos make it even better! Increase engagement on your website by adding an effective video as soon as they land on your website. According to Forbes, consumers are 2.6 more times likely to stay on your page if you have video content.

Consumers are only one click away from engaging, embedding, sharing, and commenting on video content.

2.       Get your message across clearly

If a picture is worth a thousand words, then videos are worth a million words.

Viewers are 95% more likely to remember video content compared to 10% retention when reading text. This proves how important communicating through video can be for your business.

What’s more, they remove the need for the bounds of text blocks, thus allowing you to combine sound with moving images to leave a strong impression and deliver a clear message to consumers. No matter what you want to relay, videos will help you do that quickly and directly.

3.       Attract Mobile Users

Video and mobile go together like fish & chips. According to Statista 91% of New Zealand internet users watch online video content.

This is no surprise — we lead hectic lives and are constantly on the go. Smart phone users are rapidly growing which is great news for your business when you are using video content as part of your marketing strategy.

Also Google tells us that mobile users are 1.4 times more likely to watch ads than those using computers or televisions and are more inclined to share them.

4.       Boost your Email Marketing Campaign

As well as increasing engagement and content retention, according to Forbes including one video in an email can result in a massive 200-300% growth in click-through rate. It is also a bonus if you mention ‘video’ in the subject line, this can help increase open rates by a whopping 19%.  

This proves that customers find it much more appealing to watch a video than read text, video content proves it can go a long way.

5.       Boost Conversion and Sale

Being both entertaining and visual, videos can help boost sales. Many businesses implement video into their marketing strategies to convert more leads. According to Wyzowl as many as 74%of users reported they purchased a product after watching an explainer video, while 77% of consumers  were convinced they should buy it.

Videos are clearly the type of content businesses should invest in.

 6.       Google Adores Videos

Videos offer a unique opportunity to increase the amount of time people spend on your website. In turn the longer someone spends on your site the more credible Google thinks you are – it builds trust and shows Google that your content is great. You also have a higher chance of appearing on the first page of Google if you have well optimised video content on your website.

To optimise your videos, make sure you have compelling titles and descriptions & include a link back to your website or product details page. Do everything you can, so that your customers are encouraged to take the next step

Let’s Go

To round things off, video is the best marketing tool you can use to stand out from the crowd and showcase your business.

Remember, video content is the best way to get up close and personal with your audience. The more they know about you and your positive practices, the more likely they are to remain loyal to your brand.

You know what to do, start prioritising video content in your business now! Need help? Talk to our team today!

by 
Jess Stanley

Sign up to our blog