Good images are crucial to making your website and brand touch-points look great. They also build credibility, personality and empathy with your target customers. When visitors view your website or come across other marketing materials, they are making a snap decision on the credibility of your company. The images used tell a visual story about the quality of your products and services. This is your chance to influence your prospective customer through imagery to utilise your products and services.
Unfortunately, we’ve grown accustomed to seeing overused, generic stock images of people in suits, shaking hands, looking happy etc … and images that have been ‘done to death’. Not only are a lot of these stock photos lacking in personality, but they do not feel authentic and therefore don’t do anything to build a ‘feel good’ factor in relation to a brand. Custom photography wins hands down when it comes to conveying what you are all about and what you offer. This is especially the case if your competitors are using common, cliché - type stock photos that so many others use to promote their brand. Authentic photos of your team and offerings really do help potential clients to put real faces to the brand and help you stand out from the crowd.
Sometimes, due to budget and other constraints, it’s not possible to use custom photography. Thankfully, there’s been a growing number of websites that offer much nicer stock photography. Even better is, they are FREE! We’ve pulled together 4 sites that we think offer some pretty darn good free stock photos.
This site has over 200,000 free high-resolution photos brought to you by the world’s most generous community of photographers. This is definitely worth a look.
Pexels is on a mission is to help designers, writers, artists, programmers and other creators to get access to beautiful photos that they can use freely to empower them to create amazing products, designs and stories. They have over 30,000 free stock photos and add a further 3,000+ new images every month.
This site adds hundreds of new high resolution images weekly. They curate the best stock photos from around the web and upload photos from selected photographers within their network. The end result is a great repository of beautiful stock photography.
Burst was launched to help create better, more impactful websites, and marketing campaigns. They also feature a Popular Collections page and a page for Business Ideas that are currently trending. Each idea has a case study which includes supplier info, marketing tips, business model insights and free images.