Northable EQ

Equip, Enable, Empower

A repositioning and rebrand for NorthAble that enables and empowers.

NorthAble have used the services of printing.com Whangarei over the years for marketing material and printing of our newsletters.

I approached them to discuss a rebranding campaign. They really took the time to get to know what we do, who our target audience is and the key message we wanted to promote.

Our main focus was to move away from being known as a disability equipment shop.  NorthAble EQ+ is so much more than this, it is about sharing information, enabling people, providing equipment that can support them daily and enable them to retain independence. Most of all it is about making people feel worthy and empowered.

We really wanted to raise our profile and look more professional.  We wanted a brand that will stay modern for many years to come.

What our client had to say...

The team at printing.com have been fantastic to work with. They have put together a complete marketing package including brochures, presentation folders, business cards, name badges, electronic letterhead and stationery, the design for our window blinds, signage design for our mobile van and a new website. Everything links to each other through the visual identity created. They have also provided some sound advice on where to place our marketing and advertising spend, and how to test and measure this. It has been an amazing experience working with such a dynamic team and we are so happy with the service provided that we are going to continue an ongoing long term relationship to support our marketing.

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