We were given the honour of creating a new visual identity for tlc4u2.
Their old visual identity no longer fitted their business model and the services they offered. They had moved from an in-home aged care provider to that of a provider of services for youth, disability and elderly.
We introduced the koru as it suggests growth, harmony and new beginnings. We also brought in weaving elements that represent the integration of client and caregiver, community and whanau. We then Applied the new visual identity to many of the brands touch points such as business cards, and other print media, vehicle signage, building signage, promotional products and are in the process of developing a new website for them.