Digital Marketing

Digital marketing is where it is at. Your target markets are on their computers and smart devices checking emails, trawling the net and spending hours on social media. When they want a product or a service they will search online, read online reviews, wade through websites and read blogs to make a decision about whether or not they will purchase. And it is the businesses that are able to attract target markets online that are the business that prosper.

Digital marketing is more cost effective, it promotes you 24/7, it can be measured, it can drive leads and subscribers, it can be automated, it can be personalised, it’s easy to change, it’s aligned with where people shop and the list just goes on.  

A mix of digital marketing is a very important part of a business market mix. We can help you work out the right mix for your business to ensure you are out there and getting found when your customers are looking.

Email marketing

Email marketing can be really powerful for getting repeat business from existing customers and also converting a possible customer who has been sitting on the fence. It is a low cost method of marketing and you can measure its effectiveness.

You can use emailing marketing to promote end of season sales, new season promotions, new products or services or advice and tips that help paint you as an expert in your industry. It’s also a really good way to get in front of your data base now and then to remind them that you are still here and ready and willing to help.

We can create the template, the content (images and copy) send this out for you and report on the results. Or alternatively we can create a template and train you on how to swap out the content each time you want to send a marketing email. We can even share with you a few tricks on coming up with ideas for content, writing the copy and sourcing the images.

Need help with email marketing?

Lets talk about how we can get your offering out there and in front of your clients and target markets.

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Social Media

Do you want to promote an offering, a new product or service or maybe ad event? We can set up a targeted Facebook campaign that ensures your ad gets seen by the right audiences to convert them. Facebook ads allow us to target your ideal audience based on a large combination of factors such as location, interests, gender, relationship status, which generation they are from, life events such as getting engaged, a new job, recently moved and so much more. We will help you get your ad in front of the right audiences and inspire them to take action.

It all starts with establishing some clear goals for your campaign, writing compelling content and designing ads that resonate with your target markets. We will then set up the campaign, create your audience, create landing pages for your website, install the Facebook Pixel and manage the campaign. Finally we will analyse and report back to you.

We can also create Facebook Lookalike Audiences to help you connect to people on Facebook who are similar to your customers. We use valuable insights to increase your chances of reaching people who will be interested in your offering. Lookalike Audiences are a fast and effective way to connect with more people who are likely to respond to your ads.

Facebook banners and design for social media posts

Images and strong graphics are 80% more likely to capture attention than just text. We can develop strong graphics for you Facebook banner and other social media posts to help you gain attention.

Google My Business

A Google My Business listing can be one of the most powerful tools for local SEO and the good news is it is FREE. Google My Business (GMB) listings show up at the top of the first page of a search, which is important because most people will not go past Googles first page of search results.  We can help set up your Google My Business Listing and optimise it to increase your chances of being found in online searches. This involves some tips to help encourage reviews and rankings, post and sharing photos and video.

Digital presentations and sales kits

If you have a presentation to give and what some really strong graphics to help wow your audience we can help. We have worked with many national and global leaders on a variety of presentations and key note speeches. The presentations and sales kits we have developed have been for a colourful mix of industry’s from IT, DHB’s, banking to a global innovation initiative.

Is it time to engage a Facebook expert?

It’s time to bring inthe experts and get your social media giving you returns.

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