Outsourced Marketing vs In-House: Which Is Better?

When it comes to building your business's brand and reaching customers, marketing is non-negotiable (you can't sell a secret after all!). Enter PDC, your outsourced marketing partner that can work on a retainer basis to meet your needs. In this blog we dive into the benefits of an outsourced marketing team compared with hiring in-house.

The PDC Retainer Model at a Glance:

Choosing between an in-house marketing hire and an outsourced marketing partner like PDC is like deciding between a single tool and a full toolbox:

Work Output & Efficiency: More Bang for Your Marketing Buck:

One of the main benefits of partnering with PDC is the sheer output and efficiency. As your strategic marketing partner, PDC can handle all aspects of your marketing and much more across our team of experts, including:

• Google Ads and PPC managers who leverage strategy and creativity to run successful ad campaigns that boost ROI.
• Social media strategists who create engaging content and campaigns that resonate with your audience.
• Web and SEO experts to make sure your website is regularly updated and optimised for search engines.
• Graphic designers who create eye-catching visuals and designs that align with your brand identity, so your business stands out and leaves a lasting impression.
• Copywriters and content creators who craft compelling stories for your brand.
• Photographers and videographers who produce high-quality visuals that showcase your business in the best light.

With PDC as your marketing partner, you get a marketing powerhouse that's firing on all cylinders. We provide strategy and direction, then execute it across all marketing channels and aspects of your business, from website to branding and beyond, so your business's marketing presence is cohesive, efficient, and aligned with your goals.

Hands-Off Management:

Another key advantage of PDC as your outsourced marketing partner is the low-maintenance approach we offer. Unlike managing an in-house marketing team, which often requires more oversight and coordination, partnering with an agency allows a company's leaders to take a step back and focus on what they do best: running the business.

Once we're aligned on your goals and brand, our team takes the reins on executing the agreed-upon marketing plan. With monthly sign-off and strategy meetings, you still maintain ultimate control over the strategy and vision, but we handle the nitty-gritty of creation and implementation.

Results-Oriented Approach:

At PDC, we're driven by results. Every strategy we implement is backed by measurable goals, and we continuously track and analyse performance to ensure your marketing is hitting the mark. By leveraging data and analytics, we fine-tune campaigns in real-time to maximise ROI and ensure that every dollar spent on marketing works harder for your business. Whether it's strengthening your market position, improving your competitive advantage, or breaking into new markets, PDC has the marketing expertise to get you there.

We're not just talk either: our strategies have resulted in a 600% increase in qualified leads, 3600% increase in engagement, and over 300% increase in revenue for our retainer clients.

Seamless Collaboration:

PDC can work as an extension of your team, integrating our expertise with your existing operations. We focus on identifying and addressing any weaknesses in your current marketing efforts while amplifying your strengths. A win for your business is a win for ours, and we prioritise collaborative relationships with our clients where our strategies and initiatives align with your goals.

One of the major perks of partnering with PDC is access to advanced marketing tools and tech without your business bearing the cost. From SEO software to analytics platforms and marketing automation, as well as design tools like Adobe Suite and even high spec video & photo gear and studio space, PDC invests in the best technology to drive results, so your business doesn't have to.

Flexibility and Perspective that Grows with Your Business:

Whether you're scaling up or switching gears, PDC adjusts with you. Think of us as the marketing team that grows as fast as your business does. If your business is in a busy season and you need to ramp up your marketing efforts, we can adjust the scope of work to meet your needs. Or, if things slow down or you need to focus on different priorities, we can scale the services back. This adaptability means you're getting what you need, when you need it.

Plus, PDC brings fresh perspectives to your business, offering new ideas and innovative approaches tailored to the latest industry trends. Our team is constantly researching, testing, and fine-tuning marketing strategies across different industries, giving us the insights that'll help keep your brand at the forefront of the market.

A Fractional Marketing Team, Not Just a Fractional Marketer

Many businesses look at hiring a fractional marketing manager or part-time marketer. That can work, but one person can only cover so much. With PDC you get a whole outsourced marketing department, from strategy and copywriting to design, video, web and digital advertising, for less than the cost of a full-time hire. Our teams in Whangārei and Takapuna work with businesses across Northland, Auckland and New Zealand.

Choosing PDC as your marketing partner means choosing expertise, creativity, and flexibility, all while reducing the burden on your internal resources. With a team of specialists handling every aspect of your marketing, from strategy to execution, you can focus on running your business while we focus on growing it.

Looking for marketing that works? Find out more about our outsourced marketing team, or let's chat.