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INSIGHTS & IDEAS

Practical thinking on brand, strategy, creative and marketing, shaped by experience and focused on what works. Explore our latest perspectives, ideas and advice, or have them delivered straight to your inbox.

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Generative AI Search - the SEO Gamechanger

Generative AI Search - the SEO Gamechanger

Marketing & Strategy
Jan 21, 2026
The Performance Lab – Business Networking Done Differently

The Performance Lab – Business Networking Done Differently

Marketing & Strategy
Nov 2, 2025
AI Tools Explained: Smart AI to Simplify Your Workflow & Boost Your Sales

AI Tools Explained: Smart AI to Simplify Your Workflow & Boost Your Sales

Marketing & Strategy
Oct 3, 2025
Why Growing an Engaged Social Media Following Beats Chasing Big Numbers

Why Growing an Engaged Social Media Following Beats Chasing Big Numbers

Marketing & Strategy
Sep 16, 2025
Authentic Content vs. AI-Generated Crap: Why Your Brand’s Voice Matters in the Digital Era of Marketing

Authentic Content vs. AI-Generated Crap: Why Your Brand’s Voice Matters in the Digital Era of Marketing

Branding & Communications
Jul 11, 2025
Don’t Fear the Bot: Why (and How) Business Owners Should Be Leaning into AI Tools

Don’t Fear the Bot: Why (and How) Business Owners Should Be Leaning into AI Tools

Branding & Communications
Jul 7, 2025
Digital Marketing 101

Digital Marketing 101

Marketing & Strategy
Apr 10, 2025
Brand Makeovers 101: Refresh, Redesign, or Rebrand?

Brand Makeovers 101: Refresh, Redesign, or Rebrand?

Branding & Communications
Jan 30, 2025
The Ins and Outs: Your 2025 Marketing Survival Guide

The Ins and Outs: Your 2025 Marketing Survival Guide

Marketing & Strategy
Jan 15, 2025
Why Outsourced Marketing is the Better Choice for Your Business

Why Outsourced Marketing is the Better Choice for Your Business

Marketing & Strategy
Oct 29, 2024
Lights, Camera, Traction. PDC’s Top Tips for Creating Engaging Video Content for Your Business

Lights, Camera, Traction. PDC’s Top Tips for Creating Engaging Video Content for Your Business

Video
Aug 26, 2024
Marketing? In this economy??

Marketing? In this economy??

Marketing & Strategy
Aug 7, 2024
PDC’s Guide for SEO Strategies in the Age of AI: Navigating Google’s New SGE Changes

PDC’s Guide for SEO Strategies in the Age of AI: Navigating Google’s New SGE Changes

Web Development
May 14, 2024
Marketing in Milliseconds: Cracking the Code of the Modern Attention Span

Marketing in Milliseconds: Cracking the Code of the Modern Attention Span

Marketing & Strategy
Mar 21, 2024
Digital Marketing Strategies for Your Business to Thrive in 2024

Digital Marketing Strategies for Your Business to Thrive in 2024

Marketing & Strategy
Feb 19, 2024
Spring Forward in the Marketplace: Daylight Savings as a Marketing Opportunity

Spring Forward in the Marketplace: Daylight Savings as a Marketing Opportunity

Tips
Sep 20, 2023
Why Invest in Branding: The Many Benefits of a Strong Brand

Why Invest in Branding: The Many Benefits of a Strong Brand

Branding & Communications
Sep 2, 2022
Importance of Case Study Videos

Importance of Case Study Videos

Video
Apr 5, 2022
Organic Marketing vs Paid Marketing

Organic Marketing vs Paid Marketing

Marketing & Strategy
Sep 16, 2021
The Psychology behind Branding Colours

The Psychology behind Branding Colours

Branding & Communications
May 6, 2021
Video content & why your business needs it!

Video content & why your business needs it!

Marketing & Strategy
Apr 1, 2021