November 15, 2022

Importance of Recruitment Videos: How They Can Help Attract the Right Candidates

Did you know that almost half of all job seekers say they would be more likely to apply for a job if they could see a video about what it's like to work at the company? In today's digital age, it's more important than ever to have a strong recruitment video strategy in place. A good recruitment video can help attract top talent and show potential candidates what it's like to work for your company.

Importance of Recruitment Videos to Attract The Right Candidates

The number of people searching for jobs online has increased drastically in recent years. With the rise of social media and video-sharing platforms, job seekers are now able to get a better idea of what it's like to work at a company before they even apply for a job.

Here are several reasons why recruitment videos are more important than ever.

1. Attract More Applicants

92% of job seekers say they watch company videos when researching a potential employer. A well-made recruitment video can help your company stand out from the rest and attract more qualified applicants.

If you're looking to attract top talent, it's important to make sure your recruitment video is high quality and showcases your company in the best light possible.

Some tips for creating a strong recruitment video include:

-Keep it under/around two minutes: The average attention span ofan internet user is only about eight seconds, so it's important to keep your recruitment video short and to the point.

-Focus on the company culture: Candidates want to see what it's like to work at your company, so make sure your video showcases your company culture.

-Highlight employee testimonials: Employee testimonials are a great way to show potential candidates what it's like to work at your company. Include quotes from employees about why they enjoy working for your company and what makes it unique.

2. It Shows That You Care

When researching potential employers, candidates want to see that the company cares about its employees. A recruitment video is a great way to show potential candidates that your company is invested in its employees and their career development.

By featuring employees in the video and showcasing the company culture, you can give potential candidates a taste of what it would be like to work at your company. This is a great way to attract top talent to your organisation.

3. It Gives You an Edge Over the Competition

In today's competitive job market, it's important to do whatever you can to stand out from the crowd. A recruitment video is a great way to show potential candidates that your company is modern and up-to-date. Using a recruitment video as part of your hiring process can give you an edge over the competition and help you attract the best possible candidates.

4. Shows Professionalism

A recruitment video is a great way to show potential candidates that your company is professional and takes the hiring process seriously. This can help instill confidence in potential candidates and encourage them to apply for a job at your company. Professionalism is an important quality in any business, and a recruitment video is a great way to show that your company has this quality.

If you show yourself as a professional in the recruitment video, the potential candidates will see that you are worth working for and it can give your company a competitive edge over others who don’t have a recruitment video.

5. Better Engagement

A recruitment video can give an overview of the company's culture, values, and goals in just a few minutes. It can also highlight the company's unique selling points, such as its location, facilities, or type of work. By watching a recruitment video, potential candidates can better understand whether they would be a good fit for the company. As a result, they are more likely to be engaged in the application process and accept an offer if one is extended. Therefore, companies should consider creating a recruitment video as part of their overall hiring strategy.

6. Increased Brand Awareness

When potential candidates watch the video, they will be exposed to your company's name, logo, and branding. This can help create a positive association with your company and encourage potential candidates to apply for a job. If the recruitment video is shared online, it can also help increase brand awareness for your company among a wider audience. Also, by featuring employees in the video, you can create a sense of brand ambassador which can help promote your company to a wider audience.

7. Extremely Cost-Effective

Finally, a recruitment video is a cost-effective way to reach potential candidates. Unlike other marketing channels, such as print or radio, a recruitment video can be distributed online at no cost. Additionally, you can use the video multiple times over an extended period of time. This makes a recruitment video an extremely cost-effective way to reach potential candidates and promote your company.

Now that you know the importance of a recruitment video, it's time to start thinking about how you can use one to attract the best candidates for your company.

If you're unsure where to start, reach out to our video team at PDC Creative and let’s get the ball rolling on your epic recruitment video to attract your ideal employees and future team members.


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