Digital Marketing

What is digital marketing?

Digital marketing is any kind of marketing that is geared towards smartphones, laptops, tablets and any other device that is capable of connecting to Wi-Fi. Traditional marketing will focus on radio, TV, print and film, whereas digital marketing will be searching for mobile apps, social media, online content, websites and blogs.

Would my company benefit from digital marketing?

You don’t have to replace your traditional marketing efforts with digital ones, but it is 2020 and if you aren’t integrating digital strategies into your business, then your business will not thrive. It really is as simple as that.

What is SEO?

SEO stands for ‘Search Engine Optimization,’ and it refers to the practice of optimizing your web pages to make them reach a high position in the search results of Google and other popular search engines. This means that people will be more likely to encounter your website when searching online. SEO focuses on improving the rankings in the organic – aka non-paid – search results. If you have a website, there’s no question that SEO should be part of your online marketing efforts.


Do I really need a website?

Yes! Word of mouth is powerful, but consumers always check out a company online before making a purchase. A website gives your company credibility and boosts brand awareness. Plus, websites are an avenue for endless marketing strategies, including e-commerce, online customer service, and consumer engagement.

What pages should I include in my website?

Every small business is different, which means every website needs to be different. At PDC, we understand that creating a new website can be a daunting task, we’re here to make it easy. You need the basics for any website: home, about, contact, products/services, faqs, testimonials.

How often should I update my website?

A website that sits stagnant, without any new or fresh content, is like an online brochure. A successful website interacts with consumers and provides new and up to date information. As far as SEO goes, Google much prefers a website that is consistently updated. There’s no specific time limit on updating your website, just make sure it stays relevant.


Do I need video?

Absolutely! Video is the way of the future.

What videos does my business need?

About or over view video, case studies, web banner, testimonials, product showcase, how to videos, social media content.


What is graphic design and what does it include?

Graphic Design is the process of visual communication and problem-solving through the use of typography, photography and illustration. Graphic designers reduce complexity into simple messages and create visually stunning designs to enhance your communications.

I want to update my logo what are some of the things I need to consider?

What you need to consider when updating your logo is entirely dependent on why you are updating it and what you are wanting to achieve. As an example, someone who has bought a business that does not have a good track record is going to have entirely different reasons and goals to somebody that is just wanting to modernise their logo. If you are considering making changes to your logo, we highly recommend you come and talk to us to ensure a holistic approach is taken and all aspects are considered.


Do you print business cards?

Yes, we do print business cards and we have a range of finishes to suit a variety of industries. For example, our digitally printed uncoated cards are great for loyalty cards because ink from rubber stamps dries quicker and so won't smudge as much. Our cards that are laminated on one side and uncoated on the reverse, make great appointment cards because you can easily write the appointment details on the back. Matt, gloss, uncoated, shiny you name it. We can even print your cards on a natural wood product. Other options for business cards include shaped, spot UV and creased cards.

What is the difference between digital print and offset print?

Most of our standard jobs, business cards, leaflets, rack cards, letterheads etc are printed on an offset printing press using what’s called a “gang-run” method. This means that your job is printed on large sheets along with other similar jobs, and therefore the setup costs are effectively shared between all jobs. This means that we can produce high quality offset print jobs of all these products at similar pricing to digital print.

Digital printing doesn’t use plates the way offset does, but instead uses other methods such as toner (like in laser printers) or larger printers that use liquid ink. Digital printing shines when lower quantities are needed; think of a run of 20 greeting cards or 100 flyers. Another benefit of digital printing is it’s variable data capability. When each piece needs a unique code, name or address, digital is the only way to go. Offset printing cannot accommodate this need.

Why does my finished product look a different colour to my screen and the one I printed out at home?

The colours you see on your monitor are RGB and print is produced in CMYK. There will definitely be a difference in the printed product. Even on different monitors the colours can vary. Every printer, be it your home printer, one in the office, or ours, will generally produce different results. Our quality management system has been assessed by BSI and we are certified for ISO 9001, the Quality Standard. So, you can be assured that the end result will be as true a representation of the colours as possible.

Is it right that print colour can vary from one job to the next?

Yes colour can vary from job to job. Colour variation is inherent in the printing industry. Colour variation can occur from run to run, on the same product and even more so on different products. This means that this run of printing may vary in colour slightly to any other runs. Please note if you are viewing on your phone the colours will be very different than the printed product.  To ​make this easier to understand we have a chart instore, which shows the maximum acceptable level of colour variation and colours on different papers. Please come in to view this prior to print or talk to us further about this if you have any questions.

Do you still print invoice books?

Yes! There is still quite a demand for duplicate, triplicate or quadruplicate invoice books. We print a range of DL, A5 and A4 invoice books, purchase order books, job sheets, receipt books – the list goes on!

Do I have to pay for changes to my business card design if I’m just updating a phone number or name?

Yes, we do charge for this as it still takes our designer time to make the change, proof back to you and set up for print. However, if you’re regularly producing business cards, for a one-off charge, we can set up templates where you can log in online, make the changes yourself and send them to print.

Can I supply my own file to print?

Yes, by all means. We generally prefer pdf files with 3mm bleed. You can contact us for help at pdc creative if you need it. We do not proof read supplied files, that is your responsibility, but we do make sure that the file is set up for print correctly and that the product you get back is what you are expecting. Please see our design FAQ’s around why we think it’s better to use a graphic designer for this, and how that can help you achieve better results with your print marketing.

Can I order my print online?

We have a great system where you can log in to your account, view previous jobs and order them. Or order specific products and upload files to print. If required we can set up templates of jobs you order often, even print templates you or others in your organisation can edit without altering the look and feel of your brand. We can also upload to your account other items you might purchase such as promotional product like pens, umbrellas, coffee cups etc.

We have a Head Office and branches all around the country. Can you supply print to all our branches?

Absolutely we can! We can create what we call a “Brand Demand” site for you. This is essentially your own microsite for ordering all your print, promotional and branded marketing materials. This can be controlled in a number of ways, by an administrator at Head Office or by individual users in different branches. Invoicing can be set up specifically for your needs as well. From here one person can order print, edit print templates for business cards, leaflets and more, order them and have them delivered directly to the specific branch.

Have any other questions? Let us know
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