April 4, 2023

Recession-Proof Your Business: Top Strategies for Success in Uncertain Times

It's crucial to take proactive steps to ensure the survival and growth of your business. Fortunately, there are several strategies you can use to make your business more resilient and adaptable to changes in the economy.

Weather the Storm

Top Strategies to recession proof your business

As we navigate uncertain economic times, businesses of all sizes are looking for ways to recession-proof their operations. With the current climate in New Zealand, it's crucial to take proactive steps to ensure the survival and growth of your business. Fortunately, there are several strategies you can use to make your business more resilient and adaptable to changes in the economy.

At PDC Creative, we're passionate about helping businesses grow and thrive, regardless of the economic climate.

Here are our top tips for recession-proofing your business in New Zealand:

1.      Build strong customer relationships

In times of economic uncertainty, building strong customer relationships is crucial for any business in New Zealand. According to a study by Harvard Business Review, increasing customer retention rates by just 5% can increase profits by 25% to 95%. That's a huge impact! So, make sure you're regularly communicating with your customers and providing them with exceptional service. Consider offering loyalty programs, discounts, or other incentives to encourage repeat business. You can even add some fun elements to your loyalty program, such as giving customers a shoutout on social media or hosting a VIP event for loyal customers. Strong customer relationships will not only help you survive tough times but also ensure long-term success.


2.      Maintain a strong online presence

Maintaining a strong online presence is becoming increasingly important for businesses in New Zealand. With more and more consumers turning to the internet to research products and services, having an up-to-date and user-friendly website is essential. In fact, a study by the New Zealand Commerce Commission found that 82% of Kiwis who shop online use a website to research a product before making a purchase.

Aside from having a website, investing in social media marketing and other digital advertising channels can help businesses reach new customers and maintain existing relationships. In fact, according to a report by Hootsuite, as of January 2021, there were 3.5 million active social media users in New Zealand, which represents over 70% of the country's population.

It's important to note that simply having a website and social media accounts isn't enough - they need to be regularly updated with fresh content and engaging posts. This can help build brand awareness and keep your audience interested and informed about your products or services.


3.      Focus on cost-effective marketing channels

While it's important to maintain your marketing efforts, it's also important to be mindful of your budget. Look for cost-effective marketing channels that will help you reach your target audience. For example, social media marketing, email marketing, and content marketing are all relatively low-cost ways to promote your business. A study by Small-Medium Business Trends found that businesses that use email marketing generate 50% more sales-ready leads and 33% more revenue than those that don't. So, don't underestimate the power of cost-effective marketing channels.

4.      Be strategic with your messaging

In tough economic times, customers are more likely to be cautious with their spending and seek out the best value for their money. It's important to be strategic with your messaging to emphasize the benefits and value of your products or services. Offering discounts or promotions can incentivise customers to choose your business over your competitors. According to a survey by Retail NZ, a whopping 73% of New Zealanders actively seek out deals and promotions before making a purchase. Keep in mind that it's crucial to create offers that add value to your clients without undervaluing your products, experience or expertise. So, make sure to work with your pricing to create a win-win situation for both you and your customers.


5.      Measure your results

During uncertain economic times, it's important to be able to track the success of your marketing efforts. Measure your results regularly to see what's working and what's not. This will help you make informed decisions about where to allocate your marketing budget. For example, you can use Google Analytics to track website traffic and analyse user behavior on your website. You can also use social media platforms such as Facebook to track engagement metrics, such as likes, comments, and shares.

In addition to these platforms, there are other methods to measure the effectiveness of your marketing efforts. For instance, you can conduct customer surveys or run focus groups to gather feedback on your marketing campaigns. By measuring the results of your marketing efforts, you can identify areas where you can improve and make informed decisions on how to allocate your marketing budget.


By implementing these strategies, you can help recession-proof your business and set yourself up for long-term success. Remember, being proactive and adaptable is key to overcoming any challenge that comes your way. And if you need further guidance, don't hesitate to reach out to PDC Creative for support. So, let's work together to overcome economic uncertainty and come out stronger on the other side.

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