You have probably heard of email marketing, but do you have any idea how to go about it? If not, then knowing the right information is key.
Email marketing is done in order to inform, update and market your products or services. It is an easy process, but it takes time and effort. It is one of the cheapest forms of advertising available, and it has proven to increase sales.
Let us break it down for you.
Personalised subject lines are very important because it gives the reader an idea of what's in the email. This builds trust with them, and they will not hesitate in opening it nor marking it as spam. A personalised subject line has a 65% more chance of being opened than those emails which don't have personalized subject lines.
Personalising your email is very important. When you send personalised emails to your subscribers name, they will be more likely to open it than sending an email that looks like sent to everyone at once. Also, by personalising, you can show the subscriber that you want them to see the material.
Specifically designing your newsletter and creating content for the targeted group within your business will increase your opening rates and decrease the unsubscribes. This way you are only providing information they are likely interested in and will therefore read and share.
Including a call-to-action button will help you convert more customers and grow your customer base. A call-to-action button is very important because it tells people exactly what to do. Make sure its specific, eg Register to our Webinar Today!
You should avoid using too much text and include more visuals because pictures are worth a thousand words. This way, you will be able to grow your customer base by avoiding tedious texts and including more images that might help people relate to your business.
Email content calendar is important because you don't want to send your subscribers more than 1 email a week. Sending more than that on a weekly basis can drive customers away and even make people unsubscribe. This is why it's vital that you plan out all of your email content.
You should regularly review your emails before sending them out to customers because you want to improve on what's already there and keep the customers happy. Don’t get caught out with bad grammar and misspelled words.
Sending your customers an email while they are online will increase the chances of them seeing it and also clicking on the links that you might have. This way, your customers will be more likely to buy something or return to your website, which is what you want. Check your Google Analytics to gather these stats.
Using a dedicated email marketing system is important for your business because it will allow you to send out more emails without going over any limits or going over your budget. This is why it's important that you invest in a dedicated email marketing system for your business to Ensure that you will reach the right people and send out more emails. I would recommend Mailchimp or Hubspot.
Make sure your emails are not in the spam folder because most people might miss this message and never see what you are saying. This is why it's important that your emails don't go into other people's spam folders because that will only drive away potential customers for your company. In order to avoid this problem, always use good email marketing software.
The email marketing tips that have been mentioned in this article should help you grow your business and ensure that people will be able to relate to what you are trying to say, which is why it's important for any business owner to follow these tips. Remember, a lot of great businesses started from humble beginnings, so always remember how far you've come and where you want to take your business in the future.