Spring Forward in the Marketplace: Daylight Savings as a Marketing Opportunity

September 21, 2023
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Daylight Savings

Daylight Savings as a Marketing Opportunity

The days are getting longer and warmer - daylight savings is here again! For most, this just means it’s time to change the clocks, but savvy brands and businesses recognise the opportunity to reach out to their clients and connect on a personal level. Digital clocks aren’t quite everywhere yet, so why not remind your customers and provide them with helpful info on how to change their clocks. The early bird gets the worm, so spring into action and use this opportunity to drum up some new business with these ideas:

Manufacturing and Industrial

Use daylight savings as a strategic marketing opportunity by emphasising your attention to detail and customer-centric approach. While digital clocks are on the rise, traditional clocks are still used plenty in industrial and manufacturing machinery and settings. Proactively remind your clients, customers, and tradies about the clock changes and offer guidance with a simple social media post or even a friendly email. By making sure it’s business as usual through the transition you can foster long-term loyalty by positioning your business as a trusted partner.

Retail Stores

New season new fashions! Why not take this opportunity to post something fun on social media about new spring stock, have a “goodbye Winter” sale, or update your website for the Spring season - Florals? For Spring? Groundbreaking.

Fitness Industry

Remind your clients to set their clocks forward so they don’t miss their morning run or gym session - going the extra mile to show that you care about your customers.

Healthcare: Doctors, Dentists and Beauty Clinics

Sure, the world runs digitally now and most appointments are updated automatically online or through phones - but why not remind your patients to check their clocks so they make their appointments on time. This can be an especially thoughtful gesture to show you really care about your patients.

Car dealerships and Appliance stores

If you sells products that have a built-in clock, you could use daylight savings as an opportunity to show your expertise and teach your customers how to change the time on the products they’ve bought from you - provides helpful info, and places your brand to the front of their mind again.


Send your customers a reminder that the clocks go forward on Sunday and that you look forward to seeing them bright and early Monday - why not make a fun social media post about grabbing a morning coffee as a bright and early start to their week?

Whether you run a retail store, a restaurant, a fitness center, or any other business that relies on punctuality and accurate scheduling, taking a moment to send out friendly reminders or offering simple tutorials can demonstrate your commitment to customer satisfaction. By showing that you care about the small details of their daily lives you not only ensure they stay on track, but also create a positive and memorable association with your brand. It's these thoughtful gestures that can foster customer loyalty and keep your business at the forefront of their minds.


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