Brand guidelines that keep your brand consistent everywhere
Why brand guidelines matter
As a business grows, more people create things with your brand on it: staff, suppliers, sign writers, printers and agencies. Without clear guidelines, logos get stretched, colours drift and messages start to sound different everywhere. Brand guidelines give everyone one simple reference, so your brand looks and sounds the same wherever it shows up.
What we include
Depending on your needs, PDC brand guidelines can cover logo use and clear space, colour palettes with print and screen values, typography, imagery and photography style, graphic elements, tone of voice and key messages, and examples of how the brand should be applied to things like signage, social media, documents and vehicles.
Brand architecture
If your business has more than one brand, product range or division, we can also help you work out how they fit together. Clear brand architecture makes it easier for customers to understand what you offer and how each part relates to the whole.
Built to be used
We design guidelines that are practical, easy to follow and ready to share with your team and suppliers. Find out more about our branding, design and print services in Whangārei and Auckland.
