North Haven Hospice

client

North Haven Hospice

location

Northland, New Zealand

Work Completed

Ongoing Marketing Partnership
Website Design & Development
Marketing Strategy
Video & Photography

North Haven Hospice provides free end-of-life care to people of all ages living with life-limiting illnesses, along with their families, whānau, and carers. Serving the Whangārei and southeast Kaipara Districts, their mission goes far beyond palliative care, as they nurture dignity and comfort during some of life’s most challenging transitions.

Despite their critical role in the community, North Haven Hospice faced challenges in clearly communicating who they are, how they operate, and why public support is vital. Misconceptions about funding combined with limited internal capacity meant their need for donations and volunteers wasn’t well understood by the wider public.

As a valued PDC ongoing marketing partnership Client, North Haven Hospice has partnered with us to deliver an ongoing, strategic approach to marketing – designed to raise awareness, strengthen their brand, and drive meaningful action.

PDC

Grow visibility and create emotional resonance

Video Storytelling

To grow their visibility and create emotional resonance, we produced a suite of compelling video content for North Haven Hospice. This began with a 'Who We Are' video, an important introduction to the heart of the organisation and the people they support, with the aim of changing public perception by showing what they do and who they support. We followed with a powerful series of Volunteer Spotlight Videos, featuring real volunteers sharing their stories. These personal narratives brought authenticity and warmth, helping prospective volunteers see how they, too, could make a difference.

Targeted Campaigns & Digital Marketing

We continually develop and deliver strategic campaigns across digital channels, using custom audiences and tailored messaging. An ongoing need for North Haven Hospice is volunteers, and by simplifying the sign-up journey with embedded lead forms, we dramatically lowered the barrier to entry – resulting in a 630% increase in volunteer inquiries within the first month, with around 70% of those leads considered viable. This shift has had a tangible impact on North Haven Hospice’s ability to fill vital volunteer roles and continue delivering care across the region.

Website Strategy & Design

Recognising that the website plays a key role in education, fundraising, and engagement, we worked with North Haven Hospice to plan a complete website overhaul. We incorporated fresh video and photography, a streamlined structure, and a user-first design. Now, their new site is better equipped to tell their story, support their campaigns, and drive conversions across all priority areas like volunteering, donations, and services.

Ongoing Marketing Support

As one of our marketing partnership clients, North Haven Hospice receives a full suite of support from the PDC team. From campaign strategy and content creation to social media management and analytics, we work closely with their team and every effort is aligned, effective, and purpose driven. Our partnership allows their internal team to stay focused on care delivery, while we amplify their voice in the community.

Together, we’re helping North Haven Hospice shine a brighter light on the important work they do, support their funding requirements, build deeper connections with their community, and grow the volunteer support they need to carry their mission forward.