Apollo

client

Apollo

location

Auckland

Work Completed

Ongoing Marketing Partnership
Brand Strategy & Visual Identity
Website Design & Development
Marketing Strategy & Digital Advertising

Website

Apollo 12V Specialist is a trusted name for caravan, marine, and tiny home enthusiasts seeking high-quality 12V products that bring comfort, convenience, and connectivity on the move. Founded and run by Duncan and Helen, Apollo 12V stands out for its dedication to innovation and quality, constantly developing new products that redefine the mobile lifestyle experience.

Their growing success through word of mouth made it clear: it was time for a marketing presence that matched the calibre of their brand. With limited time and internal resources, Apollo turned to PDC Creative for a long-term marketing solution that could help scale their brand and support their future growth.

PDC

Innovating mobile lifestyles across New Zealand and beyond

Brand Strategy & Visual Identity

We began by refining Apollo’s brand identity to better reflect their innovative product range and enthusiastic community. Through collaborative strategy sessions with Duncan and Helen, we ensured every touchpoint – logo, tone, colours, and messaging – aligned with their brand. The result was a confident, cohesive brand that feels as premium as the products Apollo delivers.

Website Design & Development

Apollo’s existing website lacked the impact and functionality needed to support their growth. PDC Creative completely redeveloped the site to highlight the quality of their product range, showcase new innovations, and make it easier for customers to explore, engage, and connect. Built with performance in mind, the new website became the cornerstone of their digital marketing efforts, serving as both a product hub and a conversion tool.

Marketing Strategy & Digital Advertising

With a full marketing strategy in place, we created and managed ongoing content designed to inform and inspire Apollo’s audience. To amplify reach and drive traffic to the new website, we first launched targeted social media advertising campaigns. These ads significantly boosted lead generation and engagement – seeing a staggering 960% increase in leads. Alongside this, we provided event support, redeveloped a B2B and B2C ongoing communication campaign, and produced network resources and point of sale materials such as flyers to support their wider network. With consistent monitoring and optimisation, our paid strategy continues to bring high-value results that support Apollo’s sales funnel.

Challenge

Solution

The new website not only served as an improved platform for product information but also became the focal point for driving traffic and generating leads through our targeted marketing efforts. The results were remarkable. The engagement rate surged from 97 to an impressive average of 1479, reflecting a substantial increase in audience interaction. Moreover, the organic reach expanded by 198%, showcasing the enhanced visibility of Apollo within their market segment. Social media advertising witnessed an exceptional lead increase of 960%, underscoring the effectiveness of our collaborative marketing strategy. The outcomes vividly demonstrate the success of our tailored approach in positioning Apollo for sustained growth and continued innovation.