For the team at Northable the brand is so much more than equipment and disability information services. It’s about listening to their customers, finding solutions and providing an exceptional and caring service to empower clients.
The current brand did not reflect their vision and where they wanted the business to be.
We created a logo to evoke their values and direction of our organisation. We adopted the Koru shape which represents peace, tranquillity, change and personal growth. But it was also inspired by Northland and the harmony between the land and the sea. The 3 words, evoking, empowering and compassion were all considered when designing the logo concepts which come across in this design.
From there we applied the new branding on various print elements, car design and signage.
This led us to redesigning their previous website, one that would heavily consider their users and how they would navigate the site. This was pivotal for the design and success of the website. Custom photography added to the professionalism of the site.
To really take the website and branding to the next level we provided an overview video of NorthAble, portraying their organisation and services they provide, in an attention grabbing, friendly way.