North Tugz

client

North Tugz

location

Whangarei

Work Completed

Video & Photography

Branding

Website Design & Development

Website

North Tugz plays a critical role in Northland’s maritime industry, providing towage and pilotage services to safely guide vessels through Whangārei Harbour and to the busy port at Marsden Point. Their expert crew and fleet operate around the clock, whatever the weather, to ensure safe and efficient movement for commercial ships and tankers.

While their operations are impressive, North Tugz’s previous website and branding undersold who they are and the vital work they undertake. With a refreshed digital presence, they’re now contending as a leader in showcasing their extensive operation, putting their brand firmly on the map and standing out within the marine services sector.

To help North Tugz modernise their public presence while staying true to their roots, PDC delivered a full suite of creative and digital services.

PDC

Capturing both the grit and beauty of their work on the water

Video & Photography

To visually bring the North Tugz story to life, we planned, captured and edited video and professional photography. Filmed on the water and at port, PDC worked alongside the crew to authentically document the scale, precision, and teamwork that define their operations. The footage needed to capture both the grit and beauty of their work on the water. These assets now serve as cornerstone visuals for the brand – used across the website, marketing material, and internal presentations.

Branding

We created a confident new visual identity that captures North Tugz’s strength, professionalism, and deep connection to the Northland marine environment. The updated logo reflects movement and direction – echoing the essence of what they do. We paired this with a bold, contemporary colour palette in hues of blue, and clean typography for consistency across all touchpoints. The result is a brand that’s instantly recognisable, future-focused, and built to stand the test of time.

Website Design & Development

The previous North Tugz site undersold who they are and their work, so we designed and developed a modern, responsive website that puts North Tugz’s operations and values at the forefront. Featuring a banner video and high-quality photography captured by PDC, visitors immediately understand the scale and professionalism of North Tug’s operations. With a clean design and intuitive navigation, the site makes it easy for port partners, stakeholders and the public to learn about their services, access key documentation, and get in touch.

The result is a bold, cohesive brand experience that positions North Tugz as a modern and trusted leader in marine services – ready for the future, anchored in expertise.