The Chook Farm came to us needing branding and packaging that would stand out from the rest of the flock, while still feeling honest, local, and true to the family behind the farm.
With roots in Northland farming dating back to the 1950s, The Chook Farm has built its reputation on free range eggs, high welfare standards, and a genuine connection to the land. We created a bold brand and packaging system that gives the product strong shelf presence in local Northland supermarkets, while keeping the story grounded in care, quality, and trust.
The result is confident, distinctive packaging that helps The Chook Farm cut through in a competitive category and connect with customers who care about where their food comes from.
Brand Identity, Packaging Design
