Pukahakaha East 5B Trust

‍

Pukahakaha East 5B Trust (PE5BT) is a Ahu Whenua Trust established for the benefit of the Te Waiariki, Ngāti Kororā and Ngāti Takapari hapū. The beneficiaries of the trust are derived from these three hapū and the marriages of Te Huaki to Tukaiteuru and Te Kahuwhero to Te Uhi.

PE5BT Trustees make decisions around managing and growing the assets of PE5BT. There is a focus on building governance capability and capacity for Pūkahakaha East 5B. They reflect on the learnings gained from their many relationships, including with the Māori Trustee and Te Tumu Paeroa, to identify their strengths and address areas for development.

Their greatest asset is their people, the beneficiaries to whom belongs the whakapapa, through which inherit the whenua. they will invest in their people in a sustainable manner, focusing on initiatives to increase financial literacy, business acumen, entrepreneurial skills and move their people closer to financial independence.

Challenge

Pukahakaha PE5BT recognised the need for updated brand assets to refresh their identity and better align with their values and goals. Additionally, they needed a comprehensive platform to effectively communicate their mission and services to their community. This included a new website and a cohesive communication strategy. Without these updated materials, Pukahakaha PE5BT was struggling to accurately convey their brand and reach their community.

Solution

PDC Creative worked closely with the trust to understand their goals and target audience, and used that information to craft a cohesive brand identity and communication strategy

The new website was designed with the goal of creating a visually appealing and user-friendly experience, with a particular focus on highlighting the trust's services and the positive impact they have on the community, also allowing them to have a login portal for their beneficiaries so they can access important information and have a place to input their individual information. The design team made sure to pay careful attention to every detail in order to create a website that was both visually stunning and easy to navigate for users. The end result was a website that effectively showcases the trust's services and the important role they play in the community.

All imagery and videography was shot by our team to truly show the authenticity of the trust, their land and their people.

All collateral and assets were directed towards a cohesive communication strategy to ensure that their message was being conveyed in the most effective and impactful way possible. With a strong online presence and effective communication strategy Pukahakaha are able to get their message across in a effective way.

Thanks to a comprehensive effort working together, Pukahakaha PE5BT now has a strong online presence and professional assets, including promotional materials, that position them as a reputable and professional trust. The new brand image and website effectively communicate the trust's values and mission, setting a high bar for professionalism for a trust.

‍