Pūkahakaha East 5B Trust

client

location

Whangarei

Work Completed

Brand Identity Development
Web Design & Development
Video & Photo
Communication Strategy

Pukahakaha East 5B Trust (PE5BT) is an Ahu Whenua Trust established for the benefit of the Te Waiariki, Ngāti Kororā and Ngāti Takapari hapū. Its beneficiaries are the descendants of these hapū, specifically through the lines of Te Huaki and Tukaiteuru, and Te Kahuwhero and Te Uhi. The trust is led by a dedicated board of trustees focused on growing the trust’s assets and investing in their people.

Their mission is grounded in whakapapa and driven by a long-term vision: to sustainably develop their whenua and uplift their people with knowledge and resources to build a thriving, financially independent future. However, PE5BT’s existing brand and communication tools weren’t reflecting this vision. With no modern website and outdated collateral, the trust needed a stronger digital and visual identity to connect with their community and share their kaupapa.

PDC

Brand Identity Development

Through a collaborative series of workshops with the trustees, PDC worked to best understand PE5BT – their people, their values, and their aspirations. From these insights, we developed a refreshed brand identity that honoured their whakapapa while clearly communicating their purpose and professional approach. This included a full set of updated brand assets and collateral tailored to resonate with both their community and stakeholders.

Website Design & Development

We designed and developed a fully responsive, visually engaging website that tells the story of PE5BT and gives their beneficiaries a place to connect. A key feature was the custom login portal: a secure, user-friendly space where whānau can access updates, submit personal details, and stay involved with the trust’s activities. The website was structured to be accessible and intuitive, while highlighting the trust’s mahi, impact, and future goals.

Photography & Videography

To ensure authenticity and warmth across all touchpoints, our team captured stunning video and photo content onsite with the trust. The visuals focus on the whenua, the trustees, and the community. We were proud to bring the trust’s identity to life and giving people a real sense of who they are and what they stand for.

Communication Strategy

We supported PE5BT with a clear, cohesive communication approach so every piece of content reflected their kaupapa and connected with their audience in a meaningful way. From internal updates to community outreach, every asset now contributes to a united voice that reinforces the trust’s values, vision and professional standing.

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With a professional new brand and digital presence, Pukahakaha East 5B Trust is now equipped to move forward with confidence – building stronger relationships with their whānau and stakeholders and laying the foundation for long-term success. We’re incredibly proud to have partnered with the trust on this important mahi.

Challenge

Solution

From the organisation’s leadership of Jess and Travis, to those in the field and on the floor, their engagement with the Trust has been nothing but professional, respectful, personable, and refreshing.

…Pūkahakaha East 5B Trust is an Ahu Whenua Trust, constituted under the Māori Land Act 1993. Its primary role is to safeguard the land and assets of Trust beneficiaries and to generate revenue on the Trust estate. The work that PDC Creative does is vital to enabling the Trust to meet these ongoing responsibilities.

Thank you Jess and Travis and team. It is both a pleasure and privilege to have you work alongside the Trust. You have made significant contributions to our business, with your high energy, level of commitment, effort to speak our language and get on the same page, eye for detail, and an attitude focused firmly on delivering the very best of services to your clients; the Trust is proud to count amongst them.