Website Design & Support
Their web presence needed a complete overhaul to bring it in line with the innovation of their product. Clear product messaging, strong call to actions, and simplified navigation were prioritised to support both end-users and their network of installers – also helping connect both audiences so more customers can have the sway control system installed by an accredited professional near them. The result is a high-performing platform that drives enquiries and builds confidence in the brand.
Marketing Strategy
Tuson Australia required a robust marketing strategy that could do justice to the technical nature of their product, while still engaging the mainstream Australian caravanning audience. We created a clear, consistent content strategy that explains the safety benefits of sway control through simple, relatable storytelling. This included full social media management, regular educational and promotional content, as well as Google, Meta, and Bing advertising. This approach demystifies the technology, promotes awareness, and supports Tuson Australia’s growing network of accredited installers.
Video & Photography
To bring the Tuson brand to life visually, our team travels regularly to Melbourne to shoot high-quality video and photography. We captured a compelling ‘Who We Are’ brand video and a case study video featuring a real customer’s experience with the Tuson sway control product. We also produced a suite of photography assets highlighting the product in use, installer interactions, and client relationships. This provides Tuson with a library of authentic, brand-aligned content to use across digital channels, campaigns, and future marketing materials.
Ongoing Marketing Retainer
As a retainer client, Tuson Australia receives ongoing strategic support from the PDC team across digital, design, advertising, and content. We act as an extension of their business, helping them stay on top of opportunities and trends while keeping their marketing consistent and impactful. This long-term partnership allows us to continually refine their messaging, respond to seasonal campaigns or industry events, and keep their brand consistent across all platforms. The success of our work with Tuson Australia also led to Tuson RV Brakes in the USA engaging PDC for social media content creation and management – an exciting expansion of the relationship, built on strategy, trust and great results.
Through this partnership, Tuson Australia has built a solid foundation for growth, establishing themselves as a trusted, forward-thinking leader in the towing safety market.
